Castson Inc.
07 / Identity

Colophon

This site is a working record for Eli Castson and Castson Inc.: part personal site, part company ledger, part archive of ownership, operating discipline, and direction.

Built with Next.js, TypeScript, Tailwind CSS, and Vercel.

Typography

Atacama for display. Helix for body text. Geist Mono in use for small system labels and metadata.

Design Direction

Swiss-influenced, mobile-first, restrained, text-forward.

Applied AI

Applied AI is the systems layer behind the work.

It keeps briefs, drafts, research, decisions, working files, and repeatable rules inspectable instead of scattered.

The point is continuity: work held, revised, improved, and made visible over time.

Intent

This is not a portfolio in the usual sense. It is a record of ownership, operating discipline, and the move toward service and experience businesses with stronger operating infrastructure behind them.

Build
Infrastructure
Design
Workspace