UBS

Stronger Together

Tasked with reimagining UBS's corporate image, this project was a journey into the heart of human storytelling. Spanning the USA, England, and Switzerland, our focus was on capturing the authentic essence of UBS employees. Through 18 meticulously planned shoots in 8 diverse locations, we wove a narrative of humanity within the finance world. The result was a multifaceted campaign, encompassing print, a microsite, short films, and social media. My role in creative direction, storytelling, photography, and film, supported by a skilled team, transformed UBS's image into one that's not only relatable but deeply personal and engaging